In today’s competitive digital world, being visible on Google is no longer optional, it’s a necessity. Whether you run a local shop or an online business, the majority of customers will search for you online before making a decision. That’s why optimising your website for search engines is crucial.
Here are 5 essential SEO tips every business owner should know:
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Optimise Your Google Business Profile
Claim and verify your Google Business Profile. This ensures you appear on Google Maps and local search results. A complete profile with reviews and updates makes your business more trustworthy. -
Focus on Local SEO
Add location-based keywords to your website content and meta descriptions. For example, instead of “plumbing services,” use “plumbing services in Brighton.” This helps customers in your area find you quickly. -
Improve Website Speed
A slow website drives visitors away. Compress images, enable caching, and choose reliable hosting to boost site speed and rank higher in Google results. -
Build Quality Backlinks
Google values trust and authority. By getting featured on reputable blogs, directories, and forums, your website builds credibility and ranks better. -
Track Your Performance
Use tools like Google Analytics and Search Console to measure your website traffic, keyword performance, and user behaviour. Adjust your SEO strategy regularly based on these insights.
By applying these simple but powerful tips, you’ll increase your chances of being found by the right audience at the right time.
If you want expert help with SEO, check out Connect SEO—a UK-based digital marketing agency specialising in Google Business Profile services, website optimisation, and SEO audits.